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News > Careers news > A Sporting Career

A Sporting Career

The world of golf...
30 Mar 2021
Written by Alicia Warden
United Kingdom
Careers news

Sport was definitely Alex Bailey's (1998-2006) favourite subject at school; playing in many of the sports teams - Football, Rugby and Cricket - in addition to being House Captain (for the mighty Townsend, as he describes it) and Captain of the Year 13 Rugby Team. 

Following his passion for sport, Alex chose to study for a Sports Management degree. At the time of applying, only two Universities were offering the course, so he decided to accept the offer from the University of Birmingham.  Alex rates the course highly and particularly enjoyed studying global events. He visited France, Greece and Poland to learn about the legacies of major sporting events, such as the Olympic Games, and understanding how the sites are made viable for years after.

Alex continued with his passion for sport focusing on golf, an industry which he admits, can be difficult to get into. He is currently Head Concierge for the Legends Tour. The exclusive Legends Club Membership is the nearest any amateur golfer will get to experience the life of a touring golf professional. Despite golfs popularity, there are several ways to get into the profession, by taking roles in sales, marketing, finance or logistics. 

Alex has been fortunate to attend many sporting events over the years; his highlight is the Ryder Cup in Paris. He survived on three hours of sleep for ten days and wouldn’t have it any other way. Currently, with the impact of the pandemic, his working life has changed with constant planning, re-planning and more re-planning. In more normal times he’d be forging relationships to pitch sponsorship opportunities. As for the future, he intends to develop his skill set and work on creating more playing opportunities for professional golfers and helping to increase the size of the prize money. 

His advice to anyone interested in pursuing a career in sport is to get as much work experience as you can so you stand out. In such a highly sought-after industry it is not enough to just have a passion for sport; consider studying a language or developing transferable skills such as Finance and IT. 

Finally, Alex kindly shared with us an old CCS Rugby Team photo from 1993, see it in the News Section. 

Any more questions for Alex, why not connect with him via this website or post a comment below.

If you are interested in sharing your career story, please drop us a line at


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